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kpis

Net Promoter Score (NPS)

Net Promoter Score (NPS) is a widely used metric that gauges customer loyalty and the likelihood that customers will recommend a company’s products or services to others. Developed by Fred Reichheld and introduced by Bain & Company and Satmetrix Systems in 2003, NPS is based on a single question: “On a scale of 0 to […]

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outsourcing

CSAT is Still Useful

Customer Satisfaction Score (CSAT) remains a valuable metric in many industries, especially in service-oriented sectors like retail, hospitality, and of course, contact centers. It measures how satisfied customers are with a service, product, or experience by asking them to rate their satisfaction on a scale, typically from very dissatisfied to very satisfied. Here’s why CSAT […]