Essentiel ConsultingCustomer Journey Analytics is an advanced analytical approach that tracks and analyzes the entire customer journey across various touchpoints and channels. This method provides businesses with a comprehensive view of the customer experience from initial awareness through to post-purchase behaviors and loyalty. By integrating data from multiple sources—such as websites, mobile apps, social media, customer […]
Sentiment Analysis is a branch of natural language processing (NLP) and data analytics that interprets and classifies emotions expressed in textual data. This technology helps businesses understand the sentiments, opinions, and intentions of their customers by analyzing words and phrases within communication channels such as social media posts, customer reviews, support tickets, and more. The […]
Customer Health Score (CHS) is an aggregated metric used primarily in the Software as a Service (SaaS) industry, though it’s also applicable in other subscription-based and service-oriented businesses. CHS synthesizes various data points to provide a comprehensive view of the health and potential longevity of a customer relationship. This metric helps companies predict customer behaviors, […]
Customer Effort Score (CES) is a metric used to evaluate the ease with which customers can accomplish what they set out to do with a company’s service or product. This score is typically obtained by asking customers a specific question such as, “On a scale from ‘very easy’ to ‘very difficult,’ how easy was it […]
Net Promoter Score (NPS) is a widely used metric that gauges customer loyalty and the likelihood that customers will recommend a company’s products or services to others. Developed by Fred Reichheld and introduced by Bain & Company and Satmetrix Systems in 2003, NPS is based on a single question: “On a scale of 0 to […]
It’s not just about answering calls faster or meeting quotas; it’s about creating a memorable customer experience that promotes loyalty and drives business growth. Key Elements of an Exceptional Customer Service Strategy: 1. Proactive Communication: Stay ahead by anticipating customer needs and reaching out before they have to ask for help. This not only solves […]